Fandom.

The word is defined as a subculture composed of fans who feel a sense of empathy or camaraderie with others who share a common interest. You may think of this word in terms of popular entertainment or sports teams with huge, passionate followings. Fandoms pack stadiums, sell out tickets, pack theater seats, and draw in viewers week after week.

Nearly 85% of all internet users consume video content, making it one of the most powerful tools that businesses have at their disposal. Statistics show that 92% of marketers who use video say it is a crucial part of their overall strategy. Over 90% of current video marketers plan to maintain or increase their spend on the medium.